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Blog postA Spy into James Bond 007 Merchandising
A Spy into James Bond 007 Merchandising
Licensed merchandising is a billion-dollar business, and the James Bond franchise has been one of its biggest beneficiaries. Following Sean Connery’s departure from the role of 007, it took another 16 years before the character was revived on…
654Blog postSpiderman the Movie is a Web of Merchandising
Spiderman the Movie is a Web of Merchandising
It’s no secret that the film industry has become a breeding ground for merchandising opportunities. In the past few decades, we’ve seen an explosion of products related to our favorite movie stars and characters. But with these new ventures…
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